This can improve your chances of them partnering with you for your influencer marketing campaign and promoting your products. They have vast and engaged followings across a variety of social channels, including Instagram, Twitter, Snapchat, and Facebook. You can filter these influencers by all … Very popular influencers are especially allergic to wordy messages (just like your customers) because they get dozens of pitches every day. When Kim Kardashian promotes a product, the suppliers of the product better be ready for huge increases in sales. However, the length isn’t all that matters. If you're interested, we can set up a phone call this week to discuss the collaboration that would provide value to brands. Once they agree to hear you out, you can send a third email with a campaign brief to help them understand your campaign in detail. Kudos for that! Alternatively, you don’t want to find millions or thousands of results that you need to weed through, because most likely, a lot of them are not relevant enough. And I wanted to check with you if you’d be open to working with us on an affiliate basis. They have built this following based on detailing their lifestyles through superior digital storytelling. Use your pitch to let them know you'd love to send over a sample to them and then ask for their address. At this stage, the influencers had to promote a specific product and offer: the Shave Duo Kit, together with a 20% special code and free shipping. An influencer uses content to promote your product - product placement, reviews, how tos, or testing. The best way to identify the right influencers for your brand is to go after the ones who relate to your target audience. Yet another thing you can do to push your social media influencers to notice your influencer marketing outreach email is to vary your subject line capitalization. And when you write an influencer outreach email, you should take each and every opportunity to personalize your message. They help drive traffic to your website, increase your following on social media and can sell out a product through a review, recommendation, or story of their experience. Give them the freedom to create content to market your products in their own unique voices and styles. However, if an influencer talks about your product positively, you’re likely to gain more loyal customers. 2. You can challenge influencers to create something sensational and unusual around your … Send your email first, then ask in the direct message, whether they have received your email. © 2021 Wishpond Technologies Ltd. - Terms & Conditions - Privacy Policy. I’m reaching out to you because we have a product that’ll appeal to your followers. In fact, mobiles account for nearly, Yet another thing you can do to push your, A long email takes more time to read and might test the patience of the influencer. The best way to identify the right influencers for your brand is to go after the ones who relate to your target audience. Influencer marketing has quickly grown to become a widely popular method of marketing. How to get influencers to promote your product. Here's a special offer. These stats prove just how effective … The key is in understanding why the influencer shared it. Sending out mass emails to many influencers at once is a big no-no, and you must avoid it at all costs. As a result, short email subject lines might appear completely and may stand out more compared to longer ones. Once they respond to your first email, you can send out a second email with the pitch for an influencer marketing collaboration. Conclusion Your email subject line must be catchy too. Other influencers may work with an agency and prefer that you get in touch through their … If nothing else, the email will help you check whether the influencer wants monetary compensation or some other form of payment. So good that thousands marketrs and PR folks have been deluging bloggers from the Technorati Top 100 on down with press releases, insulting emails, even bullying tactics to get them to promote their products. An influencer uses content to promote your product - product placement, reviews, how tos, or testing. Also, choose an engaging subject line to ensure that the influencer wants to read your email and opens it. Forty percent of users on Twitter admitted to buying a product after seeing a tweet from an influencer about it. How to Find Influencers If you can work your brand name into the title, all the better. A shoutout happens when you pay a user to promote your brand or product on social media. What do I expect from the collaboration? It’s a good idea. On the other hand, only 6% of email subject lines are all lowercase. So if you want to make a good first impression on influencers, keep your emails short and concise: Outline your ideas clearly; Explain everything in simple words; Get rid of wordy sentences; Proofread Your Emails. To make sure that you don’t fall victim to influencer fraud. Writing Great First Email This is considered as one of the most important tips where you get to address your influencer for the first time. Reaching out to them to get a deal done is influencer outreach. Be careful not to consider blogger outreach as just an inexpensive alternative to traditional media marketing; online influencers should be regarded as professional partnerships. This will benefit the influencer as they’ll be exposed to a much larger … Your recent blog post about [post topic] really caught my attention and resonated with me. So, when you approach influencers, make sure you mention the compensation in your emails. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. Your IG account is lit?! I’m in awe of your approach towards [something they care about]. This can help you figure out which influencers are a good fit for your brand. Regardless, you should use multiple channels and cross-promote. Creating content is probably the most important thing you can do to market any business. When you work with social media influencers, let them do what they do best. But resist that temptation. You might end up wasting your, And the number of fake accounts on Instagram has grown to. For instance, if you’re going to reach out to an influencer from Poland, write your letter in Polish. Come up with an “Ask (Name of Influencer)” column on your company’s blog where your readers can write in with questions that your influencer will then answer. And there are influencers for courses or curriculum. Whether your influencer outreach email is … Now that you know how to email influencers to promote your products, let’s take a look at how you can find them. If you can work your brand name into the title, all the better. Here are some techniques you can use to encourage influencers to work with you. Top influencers have the power to increase your online lead generation and … Micro-influencers are also seen as authentic by their followers because they do not typically plug products. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. You can’t get just any influencer to promote your product through sponsored posts. I’d love to send across a sample of each product if you’d like to get started. It must be short and to the point. Tip 1. Most influencers don’t have the time or aren’t willing to read an 800-word essay on why the two of you should work together. Here are a few examples of subject lines applicable to different situations: Inviting an influencer to collaborate: “Melanie, you are the only one fashion blogger, who knows how to wear this outfit with skinny jeans.”. Send your email first, then ask in the direct message, whether they have received your email. If you want to succeed, explain what exactly the influencer will get from collaboration. The main benefit of influencers is that they expose your brand to a wider audience. Based on how many influencers you want to contact, you have a few options: When contacting just a few Influencers: Reach out directly! Make the Approach. Influencers are unlikely to promote your business simply because you ask them. The last thing you want is for your email to end up in an influencer’s … Influencers help to put your brand in front of new, untapped audiences. However, nearly 50.2% of the emails written by marketers are less than 300 words. A brand-influencer mismatch can stifle authenticity and follower engagement. The Jetset Shop; Swimsuits; Jetset prints; Photo presets; Custom travel planning While they may not be suited for all types of emails, they can make your influencer outreach email appear unique. You can always get help from professionals translators. Please share your insights and tips in the comments. They need to be attractive enough to catch the influencer’s attention. Your target audience will trust an honest testimonial by an influencer over an advertisement that sings praises about your product or service. To find reliable influencers, you can leverage our influencer marketing platform. Start creating online marketing campaigns for your business with Wishpond’s 14-day free trial. Instead, you should focus on writing crisp emails that get to the influencer marketing campaign proposal quickly. It will help you to craft an ideal influencer outreach email template and make an influencer want to work with you. And since digital celebrities are busy people, they do not read every email they get. From there, your genuine, thoughtful interest and strategic grasp of social marketing will go a long way toward building fruitful future relationships. 100% animal cruelty-free products)]. One thing you can do is spread your budget out between multiple micro influencers instead of one macro or mega influencer. Whatever the case, influencer marketing is a useful way of reaching new audiences and educating them about your product. According to a poll on the Tomoson blog, 59% of marketers are p… You can help us to increase reach by 10% and sales by 15%. Micro-influencer marketing is gaining popularity and quickly becoming a valuable strategy to promote a brand, particularly for businesses who need to employ an innovative and cost-effective way to find the right influencers. Not only does this save you time and money on searching for an influencer that matches your brand audience, but it also enables you to work with a team of experts in this field of marketing. Are there other ways through which you email influencers to promote your products? Giving their subscribers an exclusive tip before your product launches. You should start with a personalized subject line and personalized greeting. 3. If you have ever met an influencer in person, mention it in your email: Hi Quigley, I’m Carla. To help you out, we’ve put together a list of the best methods to contact influencers via collaboration emails, asking them to promote your product. Take advantage of influencer marketing today, and see your business grow tomorrow. The best way to promote your new product or service will depend on what channels your audience frequents and what their online behaviors are. Thus, the perfect outreach email should be shorter so that you can highlight your call-to-action (CTA). Here are the most popular influencer campaigns for promoting your brand and products. Or visit Upwork and hire a freelance translator. Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) audience. With 25% of influencers ghosting after receiving a gift to promote, it’s important to make sure that you pick the right influencers for your brand who will actually care about your product. For example, if you don’t really need female influencers to specifically promote your product, don’t include that requirement in your search. This category is down to earth relatable content. This person (if they are willing to be an influencer for your product/brand) would then promote your product on their social channels. Wondering how to find and connect with the right influencers? Step 1: Search YouTuber and Go to Email Page Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. To make the offer sweeter for your followers, we’ll provide a personalized 20% discount coupon as well. This is because only 6.9% of emails use emojis. Your email to the influencers must clearly outline what they’ll get out of the collaboration. Pro Tip: Write emails in a conversational tone to engage your influencers. So when you leverage them to promote your events, chances are higher that people will want to attend them. I believe your followers will love our [product/service] and was wondering if you’d like to partner with us. Let’s take a look at the different ways to email influencers to promote your product. Instead, you should use your emails to build a rapport with them. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. It’s essential that your influencers know how to use your products. Leverage personalization to make your email stand out from other template emails that influencers receive. They likely receive loads of emails from brands daily, so your email must be able to stand out. And as high as 59% of consumers base purchase decisions on recommendations from people they … While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. When she is not working, you can find her dancing salsa with her close friends or reading sci-fi books alone. The email content must talk clearly about the compensation that’ll be offered to the influencers and should be personalized as well. Thus, using all lowercase subject lines might help you get noticed and thereby help you increase your email open rates. Ask the influencer to create a promo ad for your product launch. Your influencer will be grateful that they don’t have to go back to your email archives. Here are 23 email copywriting tips for your next influencer email. I’ve been following your [social media account/blog] since over [years/months] now, and you’ve scaled up quickly. Wishpond makes it easy to create landing pages and contests, manage your leads and Here are three strategies to finding relevant, targeted micro-influencers in your industry: 1. You know the name of the influencer, so you should use it to your advantage. Do you know how many emails influencers receive every day? You can use the below influencer outreach email template to personalize your communication with the influencer. Brand search – Look up competitors or complementary brands and see whether they have run any similar influencer campaigns in the past. Influencers have already built an audience that loves hearing from them. There are various tips and tricks which you can use on several social media platforms and can get effective and learned influencers for your product. You can then either send each influencer a direct message on Instagram or you can obtain their email from the … These include tips to write the perfect influencer outreach emails and other innovative ways to engage influencers. In fact, nearly 61% of consumers who were surveyed said that they engaged with influencers daily, while 35% of them said that they interacted with them multiple times a day too. It will be enough to personalize your message and make the influencer read your email. Another option is to create a custom promotional code that your consumers can use. Influencers expect compensation and it’s an important part of, The last thing that you need to remember when you approach, Personalized subject lines with the name of the receiver can, You can use the below influencer outreach email template to personalize your communication with the influencer, To make sure that you don’t fall victim to influencer fraud. Try out the strategies above to get the results … For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. If you're interested, we can set up a phone call this week to discuss starting a collaboration. There are plenty of influencers outreach email templates on the web. If you’ve participated in an event hosted by an influencer, mention this fact in your letter: Quigley, I participated in your Instagram workshop yesterday, and I was amazed by your bright personality. In fact, mobiles account for nearly 42% of all email opens. Our experts can help you strategize, execute, manage, scale, track, and amplify your influencer campaigns. It’s essential to know how to email influencers to promote your product because influencers tend to receive hundreds of influencer outreach emails every day. Or maybe it just wasn’t the right moment for your brand to have that partnership. Maybe you weren’t crafting the content in the right way. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. Likewise, you can’t invite just any influencer to your event. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. Pro tip: When writing an email to an influencer, avoid adding any links in the body. Influencers know this, and they thrive on content. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, Alternatively, you can message them on social media platforms before emailing them. Based on that, craft your email so that everything in it is completely relevant to them. However, to get your brand out there, you need to first partner with a social media influencer. Provide as much information as you can, so that it will be easier for influencers to trust you. With emails, personalization is everything. All in one place. After all, their content is the secret to their success. That increases response rates and you make sure that you are on top of their priority. If you want to build a strong relationship with an influencer, make sure to speak the same language. In this article, you'll discover six steps to running an effective influencer program for your business. I’d love to send across a sample for you along with five others that you can gift your followers as well. My name is [your name] from [company name]. If you're interested, we can set up a phone call this week to discuss the collaboration that would bring value to brands. This is because influencers tend to get loads of emails from brands about partnerships and if you don’t stand out, they may ignore you. If the influencer shortened words and popular internet acronyms, then you should do the same. Customer search – See … If you use the same templates that other companies use, you won’t be able to draw attention to your brand. So if you want to make a good first impression on influencers, keep your emails short and concise: Whether your influencer outreach email is short or long, formal or informal, you’ll need to proofread it. 23 email copywriting tips for your next influencer email can dramatically improve reach a. 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