[20] To downsize its body and lower production costs, Mercury was to adopt the Ford body (on its own wheelbase). While Mercury became fully distinct from Edsel (quietly discontinued at the end of 1959), the future of Lincoln-Mercury remained at risk, with the Lincoln division losing over $60 million from 1958 to 1960. Search over 2,200 listings to find the best local deals. After meeting with initial success (outselling its previous-generation namesake for 1999 and 2000), sales declined; the Cougar was discontinued a final time after 2002 (as Ford shifted to a new generation of the Mondeo). [13] While Mercury would have subsequently higher yearly sales, at 5%, this is the largest market share ever held by the division. These prices reflect the current national average retail price for 2010 Mercury Grand Marquis trims at different mileages. From the mid to late-2000s, Mercury shifted its trim nomenclature in line with Lincoln, with full words replacing letter-based designations. Initially rebadging the Ford F-Series light trucks as the Mercury M-series, the product range was expanded to include Mercury-badged versions of the medium-duty Ford F-series (and its school bus chassis variant), the C-Series COE truck, and a Mercury version of the Econoline. This rare 1941 Mercury Club Convertible just rolled into our Boca Raton, FL showroom. The Marquis and Monterey were given an exterior update, adopting a "pillared hardtop" roofline (frameless door glass supported by a thin B-pillar). While sharing most of its body with the Taurus (including its doors, roof, hood, and front fenders), the two sedans were externally distinguished by differently-styled C-pillars, taillamps, and the introduction of a low-wattage "lightbar" grille, which would become adopted by several Mercury car lines in the late 1980s. The counterpart of the Ford LTD, the Marquis was developed as a competitor of the Chrysler New Yorker, the Oldsmobile Ninety Eight, and Buick Electra. They are based on real time analysis of our 2010 Mercury Grand Marquis listings.We update these prices daily to reflect the current retail prices for a 2010 Mercury … Edmunds also has Used Mercury Mariner pricing, MPG, specs, pictures, safety features, consumer reviews and more. A successor to the previous generation, the Tracer was now a clone of the Ford Escort, as both model lines became near-twins of the Mazda Protegé. 1950 Mercury Monterey. Price (Inflation … As in 1977, the expansion of the model line nearly doubled Cougar sales (though far below its previous rate). Assembled in Modena, Italy, the Pantera was a two-door, mid-engine coupe powered by a 330 hp (330 PS; 250 kW) Ford 351 cubic inches (5.75 l) V8. Ford later used a different version of the song in its truck advertising. The Mercury styling of the brand is most commonly associated with a waterfall-style grille. As the 1990s progressed, several product changes were less well-received by buyers. Introduced as a direct counterpart of the Chrysler Town & Country, the Monterey struggled to establish market sales as the minivan segment in North America declined as a whole; after 2007, the Monterey was discontinued alongside the Freestar. As with the Impala SS, the Marauder was styled with a nearly monochromatic exterior (with most examples produced in black). For full-size Mercurys, multiple rooflines were gradually phased out, with the fastback Marauder roofline discontinued in 1966 and the Breezeway roofline discontinued in 1967. For 1996, the Sable underwent a second redesign, with Ford stylists further distinguishing the Sable and Taurus from one another. Over 65,800 1939 Mercurys were sold, at a starting price of $916 (approximately $16,090 in 2016 dollars). © 2021 Autotrader, Inc. All Rights Reserved. In 1975, the Monarch nameplate would again become associated with Mercury (in both the United States and Canada), becoming the counterpart of the Ford Granada. During the 1980s, Mercury had largely succeeded in modernizing its model line and gradually separating its brand identity between Ford and Lincoln. Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared manufacturing commonality with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions. As its premium model range, the Montclair was introduced above the Monterey (including the Sun Valley glass-top hardtop, for its final year). The Monterey returned as a distinct model line, slotted above the base-trim Custom; both shared bodies with Lincoln. [5][6], In November 1938, four Mercury body styles were debuted at the New York Auto Show by Edsel Ford, including a two-door and four-door sedan, along with a two-door convertible and a two-door (trunked) sedan coupe; body design was overseen by E.T. Since the early 1960s, the use of platform sharing had left Ford and Mercury model lines styled virtually the same, differing only by grilles, wheels, badging, and minor trim. 1981 saw Mercury revise its model line to combat falling sales. [3] Mercury remains an active, registered trademark of Ford.[4]. The sedan line was faced with reduction, as both the Tracer and Mystique were in their final model year. Mercury Cars established a self-drive car rental service launched by Mr Nitheesh Elango who has been fascinated about cars since childhood. Used Mercury Mountaineer 2010. The Montego struggled to gain market share against competitive sedans, partly due to model overlap with the Grand Marquis (in contrast, Ford had long ended marketing for the Crown Victoria and ended retail of the model line after 2007). [1][2] The final Mercury automobile, a 2011 Mercury Grand Marquis, rolled off the assembly line on January 4, 2011. Following the withdrawal of the M-series, Mercury permanently ended pickup truck production, not marketing another light truck until the 1993 Villager minivan. We analyze millions of used cars daily. Outsold by the Grand Marquis by nearly five-to-one for 2007, the Montego was renamed the Sable for 2008. For 1963, Mercury reintroduced the feature as an option for the Monterey; to streamline production, elements of the window design were shared with Ford station wagons. [1] In terms of overall sales in North America, the Mercury brand held a 1 percent share (compared to the 16 percent share of Ford). For 1936, Ford introduced the Lincoln-Zephyr sub-marque of Lincoln, giving the line a V12 car to compete against the LaSalle, Chrysler Airstream, and Packard One-Twenty. Mercury Prices and Values: Mercury is a division of Ford that was founded by Edsel Ford in 1939 as an entry-level luxury brand, traditionally positioned and marketed between Ford and Lincoln.Mercury models are now all based on Ford platforms. [13] As a submodel of the standard Monterey hardtop, the Monterey Sun Valley was introduced, featuring a fixed-panel acrylic glass sunroof. Beginning the 1967 debut of the Mercury Cougar, several nameplates were derived from big cats, including the Bobcat and Lynx (with the Sable also adopting an animal name). Beginning life as the third-generation Ford Probe, the new Cougar adopted the chassis of the Mystique (becoming front-wheel drive for the first time). The same year, the Ford Galaxie was introduced, shifting the Ford brand upward in price and content; fearing brand overlap with the Galaxie, Ford of Canada ended the Monarch brand after the 1961 model year. | Drive Arabia Following the 1974 discontinuation of its engine, Lincoln-Mercury ended its sales of the DeTomaso Pantera. Taking the role of the Lynx, the Mercury Tracer was the first Mercury car since 1960 with no US-market Ford equivalent. After 12 years nearly unchanged, the Colony Park wood-trim station wagon was discontinued after a short 1991 model year, losing ground to minivans, full-size vans, and large SUVs. In various forms, the Marquis nameplate would survive until the closure of Mercury in 2011. [14] In 1951, Mercury regained an automatic transmission option (for the first time since the 1942 Liquamatic), with the "Merc-O-Matic" 3-speed automatic (a rebranding of Ford Cruise-O-Matic). From 1958 to 1960, the feature made its return on the Continental Mark-series line, with a reverse-slant rear window (on both hardtops and convertibles). While again sharing much of its bodyshell with Lincoln, the division adopted the three-model range of Ford. Following the rise of Henry Ford II as Ford president, on October 22, 1945, Ford Motor Company merged Mercury and Lincoln Motor Company into a combined Lincoln-Mercury division. You have reached the maximum number of saved vehicles (1000) After 12 years nearly unchanged, the Grand Marquis underwent a larger-scale redesign, sharing no body commonality with the previous generation. 1987 saw Mercury revise its model lines in a move upmarket. In 2010, Ford Motor Company announced the closure of the Mercury brand in an effort to focus on the Ford and Lincoln brands, ending production at the end of 2010. Through the decade, designers sought to give Mercury its own brand identity while maximizing production resources. Along with advancing the use of aerodynamic exterior design, the 1984 Topaz became the first Lincoln-Mercury vehicle to offer a driver-side airbag (as an option). For 1999, the Cougar made its return under a completely new model identity, becoming a compact sports coupe. Following the discontinuation of the long-running Monterey, the Marquis became the sole full-size Mercury nameplate; to expand the model range, a new Grand Marquis was slotted between the Marquis Brougham and the Lincoln Continental. In 1965, Meteor returned the Rideau and Montcalm names, using a Ford Galaxie body with a Mercury grille. As the most popular full-size Mercury since 1979,[23] the Grand Marquis became a distinct model line (alongside the Ford LTD Crown Victoria). No longer entangled with the failure of the Edsel brand, the brand competed closely against Buick, Oldsmobile, the middle of the Chrysler range, and the top of American Motors range. [13] The divisional structure of Ford was revised; Lincoln-Mercury was split (largely to accommodate the formation of the Continental division)[14] In 1956, Mercury renamed the Custom the Medalist (to avoid confusion with the Ford Custom). See Kelley Blue Book pricing to get the best deal. For 1997, the Tracer was redesigned alongside the Ford Escort; in contrast to the redesign of the Sable, the Tracer differed from the Escort in its grille and badging. For the first time, the Eight was offered as a wood-bodied station wagon. Slightly larger than the Pinto, the Capri was marketed as a compact sports car rather than an economy car, becoming the first Ford Motor Company car in North America sold with a V6 engine. After 2002, Ford ended its joint venture with Nissan to produce the Villager, leaving the division out of the minivan segment. ⏩ Check out ⭐all the latest Mercury models in the USA with price details of 2021 and 2022 vehicles ⭐. 1970 marked the entry of Mercury into the subcompact segment. Serving as a replacement for the S-55, the Marauder became a standalone full-size model, competing against the Oldsmobile Toronado and Buick Riviera, powered with an available 429 cubic inches (7.03 l) V8. Ford of Canada replaced Monarch with the Edsel brand for 1958; a poor reception to Edsel in Canada led to the return of Monarch for 1959. [11] In an effort to fully establish a brand structure within Ford Motor Company, Lincoln-Mercury functioned as a combined division while marketing both namesake model lines. The Mountaineer introduced the silver "waterfall grille", a styling theme adopted on nearly all succeeding Mercury vehicles. Looking on the old inner web I … In 1964, Meteor was revived in Canada (replacing the Mercury Monterey in the same market). In 1999, the emblem saw a minor revision, with the word "Mercury" added to the top half of the emblem. The Capri made its return, shifting from German-produced captive import to counterpart of the Ford Mustang; for the first time, the Capri adopted Mercury divisional branding. Mirroring General Motors in Canada, Monarch competed against Oldsmobile while Meteor competed against Pontiac; Mercury trucks competed against GMC. Poorly received by critics and buyers, sales of the model line collapsed (to less than one-third of 1979 levels). While sales of the Grand Marquis were highly profitable (then its best-selling model line), the mid-60s average buyers' age was nearly two decades higher than what Lincoln-Mercury dealers sought to attract into showrooms. Using low-power light bulbs, the grille between the headlights was illuminated. For non-station wagons, Mercury introduced "S" sub-models to market sportier content; along with higher performance powertrains, the option packages included full-length consoles, floor shifters, and bucket seats with the S-22 (Comet), S-33 (Meteor), and S-55 (Monterey). 1983 saw a major model revision within Ford and Mercury, involving full-size and mid-size model lines. Shop, watch video walkarounds and compare prices on Mercury Mariner listings. In line with Ford, Mercury station wagons became a distinct model line, with the Commuter, Voyager, and Colony Park; all Mercury station wagons were hardtops. For the 1939 model year, Mercury made its debut with a namesake vehicle line as a completely new design. For 1971, Mercury gradually distanced itself away from performance vehicles. To eliminate overlap with the Monterey, the Meteor nameplate was adopted for an intermediate, giving Mercury a counterpart of the Ford Fairlane. In 1997, as part of the introduction of the Mercury Mountaineer SUV, Mercury reintroduced the chrome vertical "waterfall" grille. In the mid-1950s, Mercury introduced "The Big M", the namesake letter with horizontal extensions at its bottom;[42] at the time, Mercury was a prime sponsor of The Ed Sullivan Show. For performance-oriented trims, XR was used (Cougar XR7, Topaz XR5, and Capri XR3). After the discontinuation of the Cougar, Mercury began a series of model introductions to further expand its model line. The first Mercury assembled outside of North America, the Tracer was derived from the Mazda-designed Ford Laser (derived from the Mazda 323); American production was sourced from Japan and Mexico while Canadian production was imported from Taiwan.[24]. One of the most expensive vehicles built and sold in the United States, the Lincoln Model K was rivaled in price by the Cadillac V-16, the Packard Eight and Duesenberg Model J. During 2005 and 2006, three new vehicles were added to the Mercury model line. [16] In a move upmarket, the slow-selling Medalist was discontinued, with the Monterey becoming the standard Mercury line. 1964 Mercury Montclair Marauder. While Mercury was among the last brands to downsize and would have disastrous results downsizing its mid-size model lines (with the 1980-1982 Cougar), Mercury was among the first brands to integrate aerodynamic body design into its model lines and downsized its compact model lines (replacing the Zephyr with the Topaz). Mercury woodgrain-trim station wagons used the Villager nameplate, in line with the Ford Squire name. The 1973 model year brought major functional changes to the Mercury line, the fuel crisis notwithstanding; in various forms, all Mercury cars were given 5-mph bumpers. [12] In contrast to medium-price brands from Chrysler and General Motors (or independents such as Nash, Hudson, or Packard), Mercury continued to offer the Eight as its sole model line. In another change, the Cougar model range was pared down to the XR7 coupe. In 1986, Mercury made a substantial change to its mid-size line as the Mercury Sable was introduced to replace the Marquis. The Montclair and Park Lane were withdrawn in favor of the Monterey, Commuter, and Colony Park. The emblem became the final design featured for a hood ornament of an American-brand automobile, offered as an option for the Grand Marquis for 2005 (for a single year). For 1998, the model line underwent a mid-cycle redesign; in a more visible update, to appeal to retail buyers, the Ford Crown Victoria adopted the more formal roofline of the Grand Marquis. For 1962 and 1963, Lincoln-Mercury of Canada dropped the Meteor brand, coinciding with the introduction of the namesake Mercury product line and as Mercury distanced itself from Lincoln in price at the beginning of the 1960s. While not a complete redesign, the 2008 Sable would become the final model introduction for the Mercury model line. As few were installed before production ended, the unpopular Liquamatic transmission did not return as an option. [7][8] Following the popularity of Mercury, Ford revised its branding, with De Luxe Ford repackaged as a trim line; following the 1940 discontinuation of the Lincoln Model K, all Lincolns were Lincoln-Zephyrs (including the Continental). Following the withdrawal of the Tracer and Mystique after the end of 1999, Mercury was left with the Sable and Grand Marquis. The revision was well-received, as Cougar sales nearly tripled. From the 1980s to the 2000s, Mercury adopted a common trim nomenclature across its model lines, with GS standing for a base-trim model and LS as a high-trim version. At its launch, Merkur introduced the Merkur XR4Ti sports coupe, a federalized version of the Ford Sierra XR4i (renamed in deference to General Motors). Following the 1967 introduction of the Mercury Cougar, the branding of Mercury vehicles changed; similar to the Ford Mustang pony emblem, the Cougar adopted its own "prowling cat" logo. Sign in now to prevent your Saved Listings from expiring. In 2008, Ford introduced an advertising campaign starring actress Jill Wagner that focused exclusively on attracting female drivers to the Mercury brand in hopes of making it more relevant and profitable (standing in stark contrast to its late 1960s "The Man's Car" ad slogan). To streamline production, Mercury did not use a division-specific engine, offering a 239 cubic inches (3.92 l) version of the Flathead V8 (producing 95 hp [96 PS; 71 kW]). The Park Lane was introduced as a flagship model line on a 125-inch (3,200 mm) wheelbase (with the Turnpike Cruiser becoming part of the Montclair line). The first logo of the Mercury brand was its namesake, the Roman god Mercury. Production models. Two years after General Motors downsized its full-size model lines, Mercury introduced a downsized Marquis; while nearly matching the Cougar sedan in exterior footprint, the 1979 Marquis gained interior space over its 1978 predecessor. Alert me by email if a price drops or a special offer is available. Mercury transformed itself with its first scintillating line of postwar automobiles, their sinuous lines defining the unforgettable cars built between 1949 and 1951. Below is the historical Mercury price per flask. After a hiatus of over three decades, the Mercury Marauder made its return, developed as a 2000s competitor to the 1994–1996 Chevrolet Impala SS. [11] The grille underwent a minor redesign, reintroducing vertically-oriented trim. While offering an open-air interior, the Sun Valley was difficult to market in warm-weather climates (as the glass panel warmed the interior to uncomfortable temperatures).[13]. This was especially the case in smaller, rural communities in need of trucks, as these areas were served by either a Ford or a Lincoln-Mercury dealer, but rarely both. Car: Mercury Price: Any Year: Any City: Any Kilometers: Any You will be notified via email when new cars are available in your search criteria. The combined model line fell below sales projections, partially due to an unstable exchange rate between the US dollar and the West German mark; at US$25,000 (approximately $51,564 in current dollars), the Scorpio rivaled the Town Car in price, yet bore a close resemblance to the Taurus and Sable. The Cougar underwent a redesign, shifting from the Mustang chassis to the Torino/Montego chassis, becoming the counterpart of the Ford Elite; in what would later set the design precedent for the model line for over two decades, the Cougar was styled as a Mercury version of the Ford Thunderbird. Tpi Holdings, Inc. used under exclusive license Continental after 1948 ) reintroduced... Briefly revived for 2003–2004, used through the 1978 all-time high while maximizing production resources itself! Escape/Mazda Tribute their highest level since the 1978 all-time high Fusion ) was sized closely the. Rideau and Montcalm names, using a Ford Galaxie body with a vehicle. 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